Training

McGowan Marketing provides bespoke training

If every day is a school day for your team, how do you ensure you play your part as teacher?

Employee training and development programmes.

Employee training and development programmes – their content, regularity, and the successful application of the lessons – not only give an indication of the forward-thinking and progressive nature of an organisation, but also signal how much importance you place on the development of your most valuable resource – your people.

We offer bespoke programmes based on a variety of marketing related subjects that will engage and up-skill your team for improved business performance.

We work with you to identify where the skill gaps are. We take time to learn about your organisation, and specifically the culture, to ensure we develop the programme is delivered using the techniques that best fit. We find out about your staff, their skills and experience, their time with your organisation, and how you see their role evolving to meet the future needs of the business.

The next stage is the development of your bespoke content, including consideration of interesting and alternative approaches to delivering the content which is reviewed and approved by you before any training begins. Lastly, we visit the training environment to get a feel for where the training will be held.

We create a toolkit of assets to help you implement any of the new systems or processes recommended as part of the training and all workbooks are supplied for each participant

Here are a few examples of the training programmes we have developed for our clients:
• Constructive Conversations – Sales for Non-Sales Staff
• Knowledge is Power- An introduction to Market Research
• People Power – How to Define Your Customer Personas
• Let’s Get Social – Using Social Media to Drive Your Business
• Market Me – An Introduction to Marketing

Examples of Our Work

Take a look at our most recent training case studies: