Scottish Borders Chamber of Commerce Business Excellence Awards 2017 & 2018 Event Management

Scottish Border of Chamber Border Business Excellence Awards, held at Springwood Hall

Objectives

  • Re-position the Business Excellence Awards as a high profile, prestigious event
  • Increase the number of awards applications
  • Increase ticket sales

Approach

  • Secure increase in sponsorship income to allow for more production budget
  • Launch of new public vote category to engage wider audience with the awards
  • Increase use of social media to promote submission of applications and ticket sales
  • All new production including improved AV, video production and live voice over
  • Produce and distribute marketing assets to award winners (Winners’ Logo and promotional film), so they could take on the mantle of promoting the awards post event

Results

  • Increase in applications by over 300%
  • Increase in ticket sales by over 25%
  • Increase in awareness and profile with social media activity continuing several weeks after the event
 

Clients’ Comments

“We tasked Emily with two paramount targets – raise the profile of the Business Excellence Awards and take them a level higher. She did, very successfully and we are delighted.”– Bruce Simpson, Vice Chair of the Scottish Borders Chamber of Commerce

 

“Working with McGowan Marketing was a real pleasure. Professional, attention to detail. All went very smoothly…”– Fiona Armstrong, TV Journalist

Find out more about our Event Management service here.