Scottish Borders Chamber of Commerce – Bolt-on Marketing Department

Email communications for the Scottish Borders Chamber of CommerceBackground

The Scottish Borders Chamber of Commerce is one of a 26-strong network of Chambers throughout Scotland. Unlike the other 25 Chambers, the SBCC is a completely voluntary run organisation.

Purpose

To manage the marketing and membership administration functions for the SBCC following the stepping down of the long-standing Communications Executive.

Method

Management of the Chamber’s systems was transferred over to our team, including website, membership database, emails and social media channels. Business continuity was key, with no obvious drop-off in service to the member or potential member. Following this, we developed an annual plan for communications and events.

Impact

A significant increase in the number of organisations joining the Chamber. Increase in engagement in the Chamber’s social media channels.

Quote

“Borders Chamber of Commerce is now established as a sustainable Business Representative organisation and is operated on business ideals. Having experienced the services provided by McGowan Marketing over the past two years, we are confident now that we have the Company appointed as our Communications Executive, the efficient Communications service which we have enjoyed for the past 6 years, will continue and expand.”

Jack Clark, Chairman of Scottish Borders Chamber of Commerce