Reiver Recruitment Bolt-on Marketing Department

Candidate/client packs for Reiver Recruitment

Background

Reiver Recruitment is a recruitment agency, based in Selkirk, in the Scottish Borders. Now in their 16th year, the managing director was keen to look at options for managing the marketing of the business.

Purpose

Although in their 16th year, Reiver Recruitment has gone through various cycles of growth and decline, with different owners at the helm. With the team down to one owner/operator, whose primary focus was on securing clients and sourcing candidates, the marketing, like other business functions, needed to be out-sourced to ensure it was actioned.

Method

We initiated conversations around the types of activities that an in-house marketing department would undertake. This was followed up with the writing of a comprehensive marketing plan, with marketing budget allocation. A diverse mix of activities were incorporated into the plan, including: social media posts – paid for and organic, media releases, candidate support workshops, new signage, new promotional packs, e-newsletters, and sponsorship deals.

We managed the implementation of all of these activities on behalf of Reiver Recruitment.

Impact

Awareness of and engagement with Reiver Recruitment increased significantly, with comments from the target audience including: “Good to know you are still in business.”

Quote

“Working with McGowan Marketing really took the stress out of thinking about my marketing. We agreed business objectives and Emily planned the work around achieving these. I have no hesitation in recommending McGowan Marketing.”

Eileen Pheasant, Reiver Recruitment