Gala Remembers 2018 Project Management

Gala Remembers programme
Gala Remembers 2018 was a community partnership project planned to mark the 100th anniversary of the end of WWI.

Purpose

To manage the marketing communications for the entire project which included co-ordinating the activities of numerous partner organisations. activities, including a published book.

Method

As part of the project, we managed a variety of activities, including:

  • Participation in monthly meetings
  • Planning of marketing activity and budget
  • Brand development and artwork creating
  • Copy writing and proofing
  • Advertising scheduling
  • Printed material production and distribution
  • Social media and website content development and management
  • Media release writing
  • Feedback gathering and evaluation

Impact

Gala Remembers 2018 was a huge success, with all partners commenting on the impact of the brand in relation to its success. The local MSP gave a Parliamentary Motion for the programme in the Scottish Parliament.

Quote

“I just wanted to say a huge thank you for your contribution to making the Gala Remembers commemoration activities such a huge success. When taking on this project I had no idea how it would grow and involve so many different groups within the community.

Without someone able to co-ordinate the various groups, deal with the media, and take care of the marketing, this project would never have been the success it was.

I would have no hesitation in recommending your company to any group or business looking to promote themselves.” – Bill White, Chair of Gala Remembers 2018