Developing the Young Workforce Borders Year One PR

Background

Purpose

To demonstrate the impact achieved by DYW Borders in their first year of operation and further raise the profile of the programme.

Method

  • Multi-channel communications campaign
  • Media release and photo issued to local press
  • Localised version of media release written to ensure relevance to each newspaper title
  • Short video with the DYW team showing their key indicators on cards, overlaid with brief narrative
  • Showcasing of DYW Borders event to appeal to regional ITV news programme

Impact

  • High profile coverage in all local newspaper titles and websites
  • Social media coverage that was driven by local media
  • Piece on ITV Border
  • Exceptional reach and engagement on DYW Borders Facebook Page for the short video

Client’s Quote

“We have worked with Emily on a number of projects and find her approach professional and appropriate to our needs. We were thrilled with the coverage we achieved with the Year One campaign.” – Andrea Hall, Programme Manager