Developing the Young Workforce Borders Year One – PR

Background

Purpose

To demonstrate the impact achieved by DYW Borders in their first year of operation and further raise the profile of the programme.

Method

  • Multi-channel communications campaign
  • Media release and photo issued to local press
  • Localised version of media release written to ensure relevance to each newspaper title
  • Short video with the DYW team showing their key indicators on cards, overlaid with brief narrative
  • Showcasing of DYW Borders event to appeal to regional ITV news programme

Impact

  • High profile coverage in all local newspaper titles and websites
  • Social media coverage that was driven by local media
  • Piece on ITV Border
  • Exceptional reach and engagement on DYW Borders Facebook Page for the short video

Client’s Quote

“We have worked with Emily on a number of projects and find her approach professional and appropriate to our needs. We were thrilled with the coverage we achieved with the Year One campaign.” – Andrea Hall, Programme Manager

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