Border Safeguard Public Relations

PR coverage for Border Safeguard

Background

Border Safeguard, based in Selkirk, in the Scottish Borders, provide a range of security and fire detection service to customers across the region and beyond.

Purpose

With three generations of one family working together, and the business fast approaching its 40th anniversary, the team at Border Safeguard were keen to generate some media coverage to mark their milestones.

Method

We wrote and issued a feature media release and sent this, along with a photo or two of the three Wheelans boys, to local and trade press.

Impact

The story was picked up by local media, published in print and online. The trade press coverage was extensive with a full page spread in Spectrum magazine, and in the main industry conference brochure.

Quote

“Working with Emily and her team has been an excellent working opportunity for us and we have all been delighted with the coverage achieved by the 3 Generations story. We can’t recommend the McGowan Marketing crew highly enough.” – Alan Wheelans, Managing Director, Border Safeguard