Border Safeguard – Social Media Campaign

Background

Border Safeguard, based in Selkirk, in the Scottish Borders, provide a range of security and fire detection services to customers across the region and beyond

Purpose

To increase the number of Facebook Page Likes and general engagement with users of the platform

Method

Working with the Border Safeguard team, who secured a variety of Scottish Rugby Union promotional goods, we ran a Facebook competition over the three days prior to the first games of the 2019 Six National Rugby Competition. People could win an item per day if they Liked the Page and Shared the post. We scheduled the posts to go live at different times over the three days to maximise potential reach.

Impact

The business Page Likes increased by 32%, surpassing the milestone 1000 Likes mark. We also received two new business recommendations.

Quote

“We recently engaged the services of Emily and the team at McGowan Marketing to assist us with an online Facebook competition so to increase our brand awareness and footprint in the world of Likes and Shares. The result was a resounding success. The ideas that were brought to table for us to use allowed us to target and engage. The timings of the posts, the content, as well as pro-actively assisting in regards to responding to our existing and new followers, was just brilliant. We can’t wait for our next one now and hearing the fantastic ideas they come up with!”

Alan Wheelans, Managing Director